To understand the concept of Search Engine Optimization or SEO, it’s best to study all its angles, particularly its pros and cons.
First, let’s study the positives.
The Pros of SEO
What’s good about using search engine optimization consultants for your business?
• Those who need you will find you.
Why do people use search engines? To find what they need. It seems as well that people need a lot lately with 2013’s more than 2 trillion searches. With SEO, you’ll be out there, ready to provide these people’s needs.
• SEO helps your business grow.
The Internet is a huge environment. SEO will help your business in securing its online presence through enhancing the visibility of its web pages and social media channels.
• It’ll help you save time.
Hiring SEO consultants will do the work necessary to promote your business. You, on the other end, can just focus on other factors of your site and leave the SEO efforts to the experts.
• SEO generates visitors that can lead to sales.
Leads generated by your SEO efforts can go as much as 15% — better than that of print ads or email newsletters.
• It can give you good ranking results.
Through your keywords, you can achieve good rankings on search engine results pages. Getting good rankings from search engine optimization consultants will help you gain the trust of your audiences, and even attract more audiences and higher revenues for your company.
The Cons of SEO
SEO, like everything else, isn’t perfect. What factors do you have to take note of before hiring search engine optimization consultants?
• SEO can’t guarantee results.
Your consultants can’t guarantee anything, as much as they’d like to. You just have to remember your goal which is to land on the first page of SERP – as long as you have that in mind, then you’re good.
• It’ll take time to see results.
You won’t immediately see the results of your SEO efforts. You have to remember that it’s not just about establishing your site but also having a secure place in search engines. If you’re lucky, it’ll only take hours for search engines to notice you, and if you’re not as lucky then you’d have to wait for years to see results.
• The ROI won’t be immediate.
As previously mentioned, SEO results won’t be immediate, and so the ROI won’t be immediate too. But of course, once the results start to take effect, then the ROI will follow soon after.
• It’s not exactly cheap.
You actually have to doubt search engine optimization consultants who claim theirs is cheap; SEO requires a substantial amount of investment. Sure, you’ll be able to save and spend less, only if you’re the one producing content and attracting backlinks. Don’t be afraid to shell out money if it means quality results in return.
• You have no control over SEO.
Only Google and other search engines have full and complete control of the results pages. SEO isn’t like paid marketing wherein you get what you pay for. You also don’t have control of the traffic your efforts will be generating and what type of people will be visiting your site.
So Should You Go for SEO?
SEO, regardless of the cons, should still be a part of a business’ campaign for digital marketing. Of course, the pros and cons stated will pretty much help you decide whether it’s ideal or not for your business, but it’s better to give it a try.
Whether you’ll be focusing on SEO or to divide your efforts in different business marketing tools is up to you – either way, your business will benefit and will help you achieve your target goals.